Jordan Belfort, a master salesman delineates his Straight Line sales technique in this book. If you don't know Jordan Belfort (JB) by now I suggest you watch The Wolf Of The Wallstreet movie before picking up this book to pump yourself up. This book was on my to-read list since it was published and I finally got around reading it. Although not in a sales profession in strictest sense, this book provides valuable insight into art of persuasion as it relates to selling. 5 components of Straight Line system to tackle are:
1. Does your customer like your product?
2. Does he or she trust you?
3. Does he or she trust your company?
4. Logical certainty.
5. Emotional certainty.
Get them close to 10 on a scale and you will close the deal provided the customer is closeable. JB shows you with examples how to do just that in this book. Unlike other books I have read, this one has examples on How-To which helps to understand how one may put those theories in practice.
Overall, this is a good book to read if you are in a sales related profession. It will help you up your game.
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